Hinterland Who’s Who

In collaboration with Environment Canada, CWF continues to reach generations young and old through Hinterland Who’s Who’s array of public service announcements, dynamic webisodes and its comprehensive website.

Three new PSAs on urban wildlife, wetlands and the joys of the great outdoors were produced in 2008.  The HWW spots were developed at minimal cost and played approximately 2,500 times per month, or 30,000 times a year, producing a monetary value of $12 million in airtime for CWF.

HWW also produced a series of webisodes in 2008, the first of which featured pollinators. Since its launch, over 5,000 HWW pollinator DVDs have been distributed at NWW events, schools, parks and museums. Three new and complementary HWW webisodes featuring urban wildlife, wetlands and the importance of enjoying the great outdoors were also produced and posted on the Hinterland Who’s WhoTube website; to date, they have been viewed over 20,000 times. Moreover, with over two million visits in the last fiscal year, HWW’s website continues to attract visitors with new fact sheets on wildlife, from mosquitoes to red-winged blackbirds, and additional educational materials on a wide range of wildlife topics.