Executive Vice-President’s Message

With such significant changes in the world over the past fiscal year, from the global recession to the U.S. election to the dramatically increasing changes to our climate, we must consider what these changes mean for the important work of our charitable conservation organization.

CWF has implemented many changes over the past year to ensure that we are in a better position to respond to immediate and upcoming needs.

We are at a watershed moment in history, a turning point that is causing many organizations, including CWF, to rethink the way they go about business. We are refining our focus on the key issues affecting Canadian wildlife and tackling them in ways we believe will achieve the most positive results, establishing strategic partnerships to increase our efficiency and strengthening our relationships with all existing supporters.

We have restructured to better deliver on our strategic plan, develop new conservation programs and build on our strengths in innovative education programs, both in public awareness and formal education, as well as through the use of social networking tools to do an even better job at being your connection to wildlife.

I look forward to working together with you during this watershed period to ensure the conservation of Canada’s wild spaces and species. It is due to your past and continued support that CWF is able to work towards the conservation of our nation’s wildlife. Thank you. 

Wade Luzny
Executive Vice-President