CWF helps create One Ocean Pledge actions

March 15, 2010 - The Canadian Wildlife Federation is a partner in the new and interactive One Ocean Pledge program encouraging the public to think resourcefully, reduce consumption and waste, get involved and protect aquatic ecosystems.

“This is a unique and creative initiative, as well as a critical call to action,” says Wade Luzny, Executive Vice-President of the Canadian Wildlife Federation.  “CWF is honoured to be part of this innovative online campaign to engage new audiences in conservation.”
 
There are a variety of pledge actions to choose from and they all help lead us towards a sustainable ocean. You can pledge to support conservation organizations, to celebrate Rivers to Oceans Week or to choose vacation spots that support coral protection. You can also pledge to collect garbage from beaches, lakeshores or riverbanks or to learn how we are all connected to the world’s oceans, even if we don’t live near them.

The pledge actions complement One Ocean, a new four-part documentary series airing on CBC’s The Nature of Things this March (Thursdays at 8 p.m.). A teacher’s guide, DVD, and virtual explorer experience through Google Earth's 3D satellite and sonar imagery are among the added features that will inspire audiences to help protect oceans for years to come.  Virtual eco-points can be earned for making the One Ocean pledges. These points can be used to play The Biosphere, an online 3D game which allows users to create their own marine reserve, play video games to help balance the health of their ecosystem, explore landscapes from deep ocean trenches to colourful coral reefs and swim virtually with prehistoric creatures.

“Ocean education is one of CWF’s top priorities, because marine ecosystems are critical to the well-being of every life form on this blue planet,” Luzy says. “No matter where we live, from the dampest shorelands and marshlands to the driest grasslands and timberlands, our everyday actions impact on the oceans that give us life.”

About the Canadian Wildlife Federation:
The Canadian Wildlife Federation is a national non-profit charitable organization dedicated to ensuring an appreciation of our natural world and a lasting legacy of healthy wildlife and habitat. By spreading knowledge of human impacts on the environment, developing and delivering educational programs, sponsoring research, promoting the sustainable use of natural resources, recommending policy changes and co-operating with like-minded partners, CWF encourages a future in which Canadians can live in harmony with nature. For more information, visit CanadianWildlifeFederation.ca.

Contact:
Heather Robison
Media Relations Officer
(306) 550-4155
heatherr@cwf-fcf.org